PT Bumi Suksesindo Corporate Social Responsibility Grows New Entrepreneurs

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Title PT Bumi Suksesindo Corporate Social Responsibility Grows New Entrepreneurs
Creator Abidin, Zainal
Mais, Rimi Gusliana
Description Micro, small and medium enterprises (MSMEs) occupy a strategic position in Indonesia, not only regarding economic growth but also on equal distribution of income in society. In various crisis conditions, the resilience of MSMEs has been tested. The Indonesian government always pays special attention to this business group through multiple departments or ministries. Apart from the government, the private sector also pays great attention to multiple levels of MSME development through corporate social responsibility (CSR) programs. This study aims to explore and elaborate on PT BumiSuksesindo's CSR programs in fostering new entrepreneurs. The analysis was carried out on six in-depth interviews with beneficiaries/groups of beneficiaries. These findings indicate that the company's CSR program is a charity program (donation) and empowerment (empowerment). The benefits of the BSI CSR program are also manifested in forming new entrepreneurs. The implications of this research can be taken into account by stakeholders to continue the program to foster new entrepreneurs in the operating locations..
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
Date 2021-07-27
Type info:eu-repo/semantics/article
Format application/pdf
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 2 (2021); 343 - 352
Language eng
Rights Copyright (c) 2021 The Author(s)

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