Competitiveness and export development strategy for Indonesia's creative economy sector in the ASEAN market

Jurnal Perspektif Pembiayaan dan Pembangunan Daerah

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Field Value
 
Title Competitiveness and export development strategy for Indonesia's creative economy sector in the ASEAN market
 
Creator Haryadi, Haryadi
Umiyati, Etik
Dhora, Sony Tian
 
Subject ASEAN
Creative economy
Export competitiveness
SWOT analysis
 
Description The main objectives of this study are (1) to analyze the competitiveness of Indonesian exports in the ASEAN market (2) to formulate a strategy that will be able to support the export competitiveness of Indonesia's creative economy. Revealed Comparative  Advantage, Acceleration Ratio, Export Competitiveness  Index, and SWOT analysis (to determine a  creative economy export development strategy using quantitative) were used as analysis tools. This study focused on examining the subsectors of architecture, movies, animation and video, craft, culinary, music, fashion, publishing, and art. Based on the results, we conclude that all subsectors have export competitiveness in the ASEAN market. Among them, craft and culinary appear as subsectors with strong competitiveness and meet all the analysis criteria. The results also show that SO strategy (growth) could be chosen to develop the creative economy.
 
Publisher Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi
 
Date 2021-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://online-journal.unja.ac.id/JES/article/view/11832
10.22437/ppd.v9i2.11832
 
Source Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; Vol. 9 No. 2 (2021): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah; 127 - 138
2355-8520
2338-4603
 
Language eng
 
Relation http://online-journal.unja.ac.id/JES/article/view/11832/11625
 
Rights Copyright (c) 2021 Haryadi Haryadi, Etik Umiyati, Sony Tian Dhora
https://creativecommons.org/licenses/by/4.0
 

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