ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN BERKUNJUNG KE AGROWISATA KAMPOENG ANGGREK KEDIRI

Berkala Ilmiah AGRIDEVINA

View Publication Info
 
 
Field Value
 
Title ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (eWOM) DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN BERKUNJUNG KE AGROWISATA KAMPOENG ANGGREK KEDIRI
 
Creator Romadhoni, Arif; UPN "Veteran" Jawa Timur
Nugroho, Sigit Dwi; UPN "Veteran" Jawa Timur
Sudiyarto, Sudiyarto; UPN "Veteran" Jawa Timur
 
Subject electronic word of mouth; service quality; visitor characteristics; agro-tourism
 
Description The purpose of this study are: 1) Describe the characteristics of visitors to the Kampoeng Anggrek Kediri Agro-tourism. 2) Analyzing the influence of Electronic Word Of Mouth (eWOM) on the decision to visit Kampoeng Anggrek Kediri Agro-Tourism. 3) Analyzing the effect of service quality on the decision to visit the Kampoeng Anggrek Kediri Agro-tourism. The research method was done intentionally (purposive) with a purposive sampling of 50 people. Research testing is done by studying the Structural Equation Model (SEM) software based on WarpPLS 5.0 Partial Least Square (PLS). The results of this study show the characteristics of Kampoeng Anggrek Kediri Agro-tourism visitors based on gender that is equal between men and women, dominant visitors get 21-30 years obtained from Kediri. Education visitors gather high school status as students, and the level of income between Rp. 0-500,000. The first visit was to the Kampoeng Anggrek Kediri Agro-tourism and a personal visit using a type of motorcycle transportation. The word of mouth electronic variable (eWOM) (X1) has a positive effect on the visit decision variable. service quality variables were significantly positive for visit decision variables. DOI : https://doi.org/10.33005/adv.v10i1.2615
 
Publisher UPN VETERAN JAWA TIMUR
 
Contributor
 
Date 2021-07-21
 
Type Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.upnjatim.ac.id/index.php/sear/article/view/2615
10.33005/adv.v10i1.2615
 
Source Berkala Ilmiah AGRIDEVINA; Vol 10, No 1 (2021): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA; 59 - 68
 
Language en
 
Rights Agridevina is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library