Marketing and Production Training and Distribution of Food during Pandemi Covid-19 in Food Franchise Business in Depok Area of West Java: Marketing And Production Training And Distribution of Food

Kangmas: Karya Ilmiah Pengabdian Masyarakat

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Title Marketing and Production Training and Distribution of Food during Pandemi Covid-19 in Food Franchise Business in Depok Area of West Java: Marketing And Production Training And Distribution of Food
Pelatihan Pemasaran dan Produksi serta Pendistribusian Makanan di Masa Pandemi Covid-19 pada Usaha Waralaba Makanan di Wilayah Depok Jawa Barat: Marketing And Production Training And Distribution of Food
 
Creator Syahrudi, Syahrudi
Wahbi, Abdul Azim
 
Subject pelatihan pemasaran
pendistribusian
pengolahan pangan
Covid-19
marketing training
distribution
food processing
Covid-19
 
Description In preventing and handling the condition and impact of the Covid-19 outbreak in Indonesia, it is considered necessary to maintain the availability of quality processed food for the people of Indonesia. In carrying out marketing practices for the production, distribution and retail of processed food, we as lecturers consider it necessary to conduct training and counseling on marketing and prevention of the spread of Covid-19 and ensure implementation in accordance with the guidelines during the Covid-19 pandemic. It is expected that with this training, businesses can apply well so as to prevent the spread of Covid-19, and guarantee the safety and quality of processed foods can be continuously improved. Community service that will be implemented focuses on franchisees Rafiza Fried Chiken spread in Depok area of West Java as a target program with the aim that MSMEs businesses get an understanding of marketing training, processing and distribution of safe and quality food, so that the understanding can be applied in business activities and can improve the quality of business that is being run.
Dalam mencegah dan menangani kondisi dan dampak wabah Covid-19 di Indonesia, maka dipandang perlu menjaga ketersediaan pangan olahan yang berkualitas bagi masyarakat Indonesia. Dalam melaksanakan praktik pemasaran produksi, distribusi dan ritel pangan olahan, kami sebagai dosen memandang perlu melakukan pelatihan dan penyuluhan tentang pemasaran serta pencegahan penyebaran Covid-19 dan memastikan penerapan sesuai dengan panduan selama masa pandemik Covid-19.Diharapkan dengan diadakannya pelatihan ini, pelaku usaha dapat menerapkan dengan baik sehingga dapat mencegah penyebaran Covid-19, dan penjaminan keamanan dan mutu pangan olahan dapat terus ditingkatkan Pengabdian kepada masyarakat yang akan dilaksanakan fokus pada pelaku usaha waralaba Rafiza Fried Chiken yang tersebar di wilayah Depok Jawa Barat sebagai target program dengan tujuan agar pelaku usaha UMKM mendapatkan pemahaman mengenai pelatihan pemasaran, pengolahan dan pendistribusian makanan yang aman dan berkualitas, sehingga pemahaman tersebut dapat diterapkan dalam kegiatan usaha serta dapat memperbaiki kualitas usaha yang sedang dijalankan.
 
Publisher Neolectura
 
Date 2021-07-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.neolectura.com/index.php/Kangmas/article/view/237
10.37010/kangmas.v2i2.237
 
Source KANGMAS: Karya Ilmiah Pengabdian Masyarakat; Vol. 2 No. 2 (2021): KANGMAS: Karya Ilmiah Pengabdian Masyarakat; 97-105
KANGMAS: Karya Ilmiah Pengabdian Masyarakat; Vol 2 No 2 (2021): KANGMAS: Karya Ilmiah Pengabdian Masyarakat; 97-105
2722-2004
10.37010/kangmas.v2i2
 
Language ind
 
Relation http://journal.neolectura.com/index.php/Kangmas/article/view/237/217
 
Rights Copyright (c) 2021 Syahrudi, Abdul Azim Wahbi
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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