Efek Pemikatan (Attraction Effect) dan Bias Status Quo Sebuah Eksperimen dalam Perilaku Pengambilan Keputusan Portofolio Keuangan

Jurnal Bina Akuntansi

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Title Efek Pemikatan (Attraction Effect) dan Bias Status Quo Sebuah Eksperimen dalam Perilaku Pengambilan Keputusan Portofolio Keuangan
 
Creator Pradana, bayu Laksma
 
Description The reference dependent preference plays a significant role in individual choice behavior. Introducing a third option which is asymmetrical dominated to the dominating option can influence one’s decision. The status quo, endowment and attraction or decoy effect are the main noises. Such noises are  proof to counter the rational choice theory. This paper tries to observe the status quo and decoy effect. Existence of those two effects are examined in experimental observation with 32 respondents. Questionnaires are set for  respondents to dig information about how their answers contain choices. Two and three varies alternatives are presented to see  respondent choice feedback when a third inferior alternative is available. The result shows respondent tendency to switch options when status quo becomes a  reference point.
 
Publisher Sekolah Tinggi Ilmu Ekonomi Wiyatamandala
 
Date 2021-07-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://wiyatamandala.e-journal.id/JBA/article/view/179
10.52859/jba.v8i2.179
 
Source Jurnal Bina Akuntansi; Vol 8 No 2 (2021): Jurnal Bina Akuntansi Volume 8 Nomor 2 Juli Tahun 2021; 212-221
2656-9515
2338-1132
10.52859/jba.v8i2
 
Language eng
 
Relation https://wiyatamandala.e-journal.id/JBA/article/view/179/121
 
Rights Copyright (c) 2021 bayu Laksma Pradana
http://creativecommons.org/licenses/by/4.0
 

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