Peningkatan Pemasaran Dengan Cara Pendekatan Konsumen Terhadap Penggunaan Jasa J&T Ekspress

Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

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Field Value
 
Title Peningkatan Pemasaran Dengan Cara Pendekatan Konsumen Terhadap Penggunaan Jasa J&T Ekspress
 
Creator Setiawan, Rifky Budi
 
Subject
Product, Promotion, Purchase Decision

 
Description This research was conducted in Mongonsidi Medan where this study aims to determine how the influence of the service marketing mix consisting of: Product (X1), Promotion (X2), on the consumer's purchase decision (Y) to use the JT expedition service of the Mongonsidi Branch in Medan. The population in this study was 375 consumers with a sample size of 79 samples. The sample size is determined by the Slovin formula with an error tolerance of 10%. The study was conducted from June to October 2019. Sources of data used primary data taken directly from respondents. The results showed that product, promotion, price, location, people, physical evidence, and process had a positive and significant effect either partially or simultaneously on purchasing decisions to use JT expedition services in the Mongonsidi Branch of Medan. Process variables were the variables that most influenced consumer purchasing decisions. . Products, promotions, prices, locations, people and physical evidence, and processes contributed 88.0% to the formation of consumer purchasing decisions. Products, promotions, prices, locations, people and physical evidence, and processes have a very strong relationship to consumer purchasing decisions.
 
Publisher CERED Indonesia Institute
 
Contributor
 
Date 2021-06-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/226
10.53695/ja.v2i2.226
 
Source Jurnal AKMAMI (Akuntansi Manajemen Ekonomi); Vol 2, No 2 (2021): April; 455-464
2723-665X
 
Language eng
 
Relation http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/226/233
 
Coverage


 
Rights Copyright (c) 2021 Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
https://creativecommons.org/licenses/by-sa/4.0
 

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