Determinants of Consumer Preference On Ride-Hailing Platforms In South-East Asia

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title Determinants of Consumer Preference On Ride-Hailing Platforms In South-East Asia
 
Creator Iskandar, Donant Alananto
Wahyudi, Triyono Arief
 
Description This research is an associative quantitative type that discusses the influence of variables that determine customer choices for online transportation services in Indonesia and Singapura. The object of this study is people who have used the application and used online transportation services at least 3 (three) times since the study began, that is November 2019 to October 2020 in Indonesia and Singapura. The data analysis method used is a statistical test using the SPSS and AMOS programs, i.e. tests of normality, validity, reliability, classic assumptions, hypotheses, determination, simple regression, ANOVA, multiple regression, HRA and MRA to see the effect of independent and moderating variables whether to strengthen or weaken the dependent variable.
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2021-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/380
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 207 - 216
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/380/192
 
Rights Copyright (c) 2021 The Author(s)
https://creativecommons.org/licenses/by/4.0/
 

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