The The Effect of Service Quality and Customer Satisfaction on Customer Loyalty

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title The The Effect of Service Quality and Customer Satisfaction on Customer Loyalty
 
Creator Panday, Rorim
Nursal, Muhammad Fadhli
 
Description This study aims to know how service quality and customer satisfaction affect McDonald's customer loyalty. The object of this research is McDonald's fast food Restaurant. This type of research is quantitative and analysis techniques using multiple linear regression. The sample of this study was 210 respondents who were selected by the convenience sampling method. The results of this study are that Service Quality and Customer Satisfaction partially and simultaneously have a positive and significant effect on Customer Loyalty. Therefore, McDonald supposes that customers consider fast service, so they should minimize customer queues, to provide better price quotes to customers, and Mc Donald should continue to improve the quality of its services.
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2021-06-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/300
10.36407/jmsab.v4i1.300
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 171 - 180
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/300/186
 
Rights Copyright (c) 2021 The Author(s)
https://creativecommons.org/licenses/by/4.0/
 

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