When advertisements are disguised as news: the ethics problem in Indonesian mass media

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)

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Field Value
 
Title When advertisements are disguised as news: the ethics problem in Indonesian mass media
When advertisements are disguised as news: the ethics problem in Indonesian mass media
 
Creator Krisdinanto, Nanang
 
Description The practice of obscuring news and advertising is still a problem in the Indonesian mass media. This research aimed to unravel journalistic ethics problems, especially those related to advertorials (advertisements delivered in an editorial style). The clear separation between news and advertisements is one of the two pillars of journalistic ethics, apart from separating facts and opinions to maintain journalistic independence. The research approach used was qualitative-descriptive, with data collection techniques through interviews (to journalists), observation and document searches. The results showed that most of the printed mass media studied tended to blur the boundaries between news and advertisements through various means, such as removing or shortening advertorial information.
 
The practice of obscuring news and advertising is still a problem in the Indonesian mass media. This research aimed to unravel journalistic ethics problems, especially those related to advertorials (advertisements delivered in an editorial style). The clear separation between news and advertisements is one of the two pillars of journalistic ethics, apart from separating facts and opinions to maintain journalistic independence. The research approach used was qualitative-descriptive, with data collection techniques through interviews (to journalists), observation and document searches. The results showed that most of the printed mass media studied tended to blur the boundaries between news and advertisements through various means, such as removing or shortening advertorial information.
 
 
Publisher Faculty of Communications Science, Dr. Soetomo University
 
Date 2021-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3527
10.25139/jsk.v5i2.3527
 
Source Jurnal Studi Komunikasi; Vol 5 No 2 (2021); 397-420
2549-7626
2549-7294
10.25139/jsk.v5i2
 
Language eng
 
Relation https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3527/1944
 
Rights Copyright (c) 2021 Jurnal Studi Komunikasi
http://creativecommons.org/licenses/by-sa/4.0
 

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