Hubungan faktor-faktor perilaku terencana, kebutuhan penyelesaian, personalisasi rekomendasi, cliffhanger dan binge-watching

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)

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Title Hubungan faktor-faktor perilaku terencana, kebutuhan penyelesaian, personalisasi rekomendasi, cliffhanger dan binge-watching
Hubungan antara Attitude, Subjective Norms, serta Perceived Behavioural Control dengan Durasi "Binge-Watching" di Kalangan Mahasiswa
 
Creator Akbar, M Aulia
 
Description The development in Video on Demand (VOD) services technology has proven to increase the chance of binge-watching. However, early literature about binge-watching only focuses on health risk and their opinion on this topic. Therefore, this study intended to find aspects that affect binge-watching duration among college students. Theory of planned behaviour (TPB) that discusses the role of attitude and intention on an individual’s behavior was applied to find the affected aspect of binge-watching duration. Variables such as need for completion, personalised suggestions, and cliffhanger were analysed as moderators. Participants of this study were active Indonesian undergraduate students who were selected by applying snowball sampling method. Data were collected using online questionnaire using Likert Scale and terbuka questions on Google Form. The results indicate that TPB, need for completion, personalised suggestions, and cliffhanger correlated to binge-watching duration among undergraduate students.
 
Perkembangan teknologi pada layanan VOD terbukti dapat membuat penontonnya melakukan binge-watching. Literatur terdahulu mengenai binge-watching hanya berfokus pada dampak kesehatan dan pandangan seseorang terhadap binge-watching. Oleh karena itu, penelitian ini bertujuan untuk mengetahui aspek-aspek yang memengaruhi durasi binge-watching pada kalangan mahasiswa. Untuk meneliti hal tersebut, peneliti menggunakan theory of planned behaviour (TPB) yang membahas peran sikap dan intensi terhadap perilaku seseorang. Variabel need for completion, personalized suggestions, dan cliffhangers pada penelitian ini dianalisis sebagai moderator. Populasi penelitian adalah mahasiswa aktif di Indonesia yang dipilih menggunakan snowball sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner berisi skala likert dan open-ended secara daring menggunakan Google Forms. Temuan dalam penelitian ini mengindikasikan bahwa TPB, need for completion, personalized suggestions, dan cliffhangers memiliki hubungan terhadap durasi binge-watching di kalangan mahasiswa.
 
Publisher Faculty of Communications Science, Dr. Soetomo University
 
Date 2021-06-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3299
10.25139/jsk.v5i2.3299
 
Source Jurnal Studi Komunikasi; Vol 5 No 2 (2021); 533-550
2549-7626
2549-7294
10.25139/jsk.v5i2
 
Language eng
 
Relation https://ejournal.unitomo.ac.id/index.php/jsk/article/view/3299/1951
 
Rights Copyright (c) 2021 Jurnal Studi Komunikasi
http://creativecommons.org/licenses/by-sa/4.0
 

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