The Effect of Service Quality on Worth of Mouth Positive Intervening by Student Satisfaction and Attitude, Moderation of Student Characteristics on the Effect of Service Quality on Student Satisfaction

International Journal of Social Science and Religion

View Publication Info
 
 
Field Value
 
Title The Effect of Service Quality on Worth of Mouth Positive Intervening by Student Satisfaction and Attitude, Moderation of Student Characteristics on the Effect of Service Quality on Student Satisfaction
 
Creator Saifudin, Moch.
 
Subject Service Quality
Characteristic
Satisfaction
Atittudes of Higher Students
positive Word of Mouth
 
Description This research  purpose to analyze affected: 1) service quality to student satisfaction, 2) service quality to student atittudes, 3) moderation of student characteristic at affected service service to student satisfaction, 4) service quality to positive Word of Mouth, 5) student satisfaction to positive Word of Mouth, dan 6) student atittudes to positive Word of Mouth, 7) The mediation of satisfaction and students atittudes on affected of quality service to positive Word of Mouth. The using data was primary data which had by questioner brought to 150 higher students of Economic and Business Islamic Faculty of State Institute for Islamic Studies Purwokerto as respondence. Then, data analized by Structural Equation Modelling (SEM). The result of research shown that: 1) Service quality had positive affected to student satisfaction, 2) Service quality had positive affected to student atittudes, 3) Student characteristic not moderated in affected service quality to student satisfaction, 4) Service quality had positive affected to positive Word of Mouth, 5) Student satisfaction had positive affected to positive Word of Mouth, and 6) Student atittudes had positive affected to positive Word of Mouth, 7) Satisfaction and students atittudes mediating of quality service affect to positive Word of Mouth.
 
Publisher Indonesian Academy of Social and Religious Research (IASRR)
 
Date 2021-06-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ijssr.net/index.php/ijssr/article/view/48
10.53639/ijssr.v2i3.48
 
Source International Journal of Social Science and Religion (IJSSR); 2021: Volume 2 Issue 3; 207-222
2746-086X
2723-5920
10.53639/ijssr.v2i3
 
Language eng
 
Relation http://ijssr.net/index.php/ijssr/article/view/48/32
 
Rights Copyright (c) 2021 Moch. Saifudin
https://creativecommons.org/licenses/by-sa/4.0/
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library