Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa)

Jurnal Riset Bisnis dan Manajemen Tirtayasa

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Field Value
 
Title Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa)
 
Creator Simarmata, Mervyn Yudikaputra; Universitas Sultan Ageng Tirtayasa
Taufik, Edi Rahmat; Universitas Sultan Ageng Tirtayasa
Damarwulan, Liza Mumtazah; Universitas Sultan Ageng Tirtayasa
 
Subject Manajemen Pemasaran
Product Quality; Risk Perception; Trust and Purchasing Decisions
 
Description The number of e-commerce businesses provides fierce competition in the marketplace in Indonesia. This study aims to analyze the role of trust as a mediator between the relationship of product quality and risk perception of purchasing decisions in the marketplace. The study used a survey method, which was carried out on Sultan Ageng Tirtayasa University students with accidental sampling technique. The amount of data processed as many as 100 samples by the SEM-PLS method. Based on the research results obtained that all hypotheses are accepted, meaning that product quality has a positive and significant effect on purchasing decisions and trust, risk perception has a negative and significant effect on purchasing decisions and trust, trust has a positive and significant effect on purchasing decisions. Trust is proven capable of mediating the relationship between product quality and risk perception of purchasing decisions.
 
Publisher Magister Manajemen - Universitas Sultan Ageng Tirtaysa
 
Contributor
 
Date 2021-05-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.untirta.ac.id/index.php/JRBM/article/view/11539
10.48181/jrbmt.v5i1.11539
 
Source Jurnal Riset Bisnis dan Manajemen Tirtayasa; Vol 5, No 1 (2021); 33-47
2599-0837
10.48181/jrbmt.v5i1
 
Language eng
 
Relation https://jurnal.untirta.ac.id/index.php/JRBM/article/view/11539/pdf_37
 
Rights Copyright (c) 2021 Jurnal Riset Bisnis dan Manajemen Tirtayasa
http://creativecommons.org/licenses/by/4.0
 

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