Pengaruh Minat Beli, Karakteristik Produk Dan Penilaian Konsumen Terhadap Pembelian Produk Selama Pandemi Covid-19 Pada Pengguna Aplikasi Online Di Kota Medan

Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

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Title Pengaruh Minat Beli, Karakteristik Produk Dan Penilaian Konsumen Terhadap Pembelian Produk Selama Pandemi Covid-19 Pada Pengguna Aplikasi Online Di Kota Medan
 
Creator Lumban Gaol, Asido Hermanto
Kumar, Hares
Sibarani, Hendra Jonathan
 
Subject
buying interest, product characteristics, consumer assessment

 
Description The purpose of this study was to examine the effect of buying interest, product characteristics, and consumer ratings on product purchase decisions during the Covid-19 pandemic on online application users in Medan City. The research sample was 30 respondents. The results showed that buying interest, product characteristics, and consumer ratings had a significant partial effect on product purchase decisions during the Covid-19 pandemic on online application users in Medan City.
 
Publisher CERED Indonesia Institute
 
Contributor
 
Date 2021-06-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/183
10.53695/ja.v2i2.183
 
Source Jurnal AKMAMI (Akuntansi Manajemen Ekonomi); Vol 2, No 2 (2021): April; 350-356
2723-665X
 
Language eng
 
Relation http://jurnal.ceredindonesia.or.id/index.php/akmami/article/view/183/214
 
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Rights Copyright (c) 2021 Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)
https://creativecommons.org/licenses/by-sa/4.0
 

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