Strategi Pedagang Pasar Dalam Mempertahankan Usaha Pasca Kebakaran
Syi’ar Iqtishadi
View Publication Info| Field | Value | |
| Title |
Strategi Pedagang Pasar Dalam Mempertahankan Usaha Pasca Kebakaran
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| Creator |
Hafizi, Muhammad Riza; IAIN Palangka Raya
Jannah, Mariatul; Insitut Agama Islam Negeri Palangka Raya |
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| Subject |
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Strategy, Retailer, Business, Post-fire. strategik, ekonomi syariah |
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| Description |
This study contains the retailer strategy in sustainable business in Pasar Baru A, Palangka Raya city. This study was a field research using descriptive qualitative research methods and case study methods. The subjects of this study were nine retailer of Pasar Baru A and supported by three informants from administrator of Pasar Baru A, and three buyers in Pasar Baru A. Data analysis techniques using collection data, data reduction, data display, and conclusion drawing. The results of this study indicate that Pasar Baru A retailers can sustainable their business by implementing a marketing management strategy and a risk management strategy accurately. The strategy carried out by Pasar Baru A retailers after the fire viewed from an Islamic economic perspective has been appropriate with the Islamic marketing management strategy and Islamic risk management strategy.
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| Publisher |
FEB Universitas Sultan Ageng Tirtayasa
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| Contributor |
—
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| Date |
2021-06-08
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| Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion Peer-reviewed Article |
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| Format |
application/pdf
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| Identifier |
https://jurnal.untirta.ac.id/index.php/JIEc/article/view/9064
10.35448/jiec.v5i1.9064 |
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| Source |
Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking; Vol 5, No 1 (2021); 34-52
2598-0955 10.35448/jiec.v5i1 |
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| Language |
eng
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| Relation |
https://jurnal.untirta.ac.id/index.php/JIEc/article/view/9064/pdf_5
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| Rights |
Copyright (c) 2021 Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking
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