Marketing techniques and optional labeling in food packaging: Use and effect on preferences and consumption in children and adolescent

CIENCIA ergo-sum

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Title Marketing techniques and optional labeling in food packaging: Use and effect on preferences and consumption in children and adolescent
Técnicas de marketing y rotulado facultativo en alimentos envasados: uso y efecto en preferencias y consumo en niños, niñas y adolescentes
 
Creator Nessier, María Celeste
Gijena, Julieta Roxana
Allemandi, Lorena
Tiscornia, María Victoria
Castronuovo, Luciana
Mozzoni, Agustina
Zec, Slavenska
 
Description This study analyzed the existing evidence about the use and effect of marketing techniques front and optional labeling, as well as nutritional profile in food packaging on children and adolescents’ food preferences and consumption, with the purpose of demonstrating the ineffectiveness of the regulations. The narrative review included studies from 2006 to 2016, indexed in Medline, EBSCO or Bireme. We analyzed 37 studies:65% of them evaluated the use of different marketing techniques. Promotional characters and claims were the most used. The use of unhealthy products was questioned too. It is necessary to implement effective mechanisms to restrict misleading marketing practices together with labeling that ensures the right to clear and truthful information.
Se analiza la evidencia sobre el uso y efecto de técnicas de marketing, rotulado frontal y facultativo, así como perfil nutricional en envases de alimentos en las preferencias y consumo en niños, niñas y adolescentes con el objetivo de demostrar la ineficiencia de la normativa. Se realiza una revisión narrativa que incluye publicaciones dentro del periodo 2006-2016, las cuales se encuentran indexadas en Medline, EBSCO o Bireme. Se analizaron 37 trabajos completos. De acuerdo con lo anterior, 65% evaluó las diferentes técnicas de marketing, donde resultó dominante el uso de personajes, de declaraciones nutricionales y de salud y también se cuestionó su uso en productos no saludables. Se precisa el implemento de mecanismos eficaces de restricción de prácticas de marketing engañosas junto con un etiquetado que asegure el derecho a una información clara y veraz.
 
Publisher Universidad Autónoma del Estado de México
 
Date 2021-06-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artículo revisado por pares
 
Format application/pdf
 
Identifier https://cienciaergosum.uaemex.mx/article/view/13669
10.30878/ces.v28n2a7
 
Source CIENCIA ergo-sum; Vol. 28 Núm. 2 (2021): CIENCIA ergo-sum (julio-octubre 2021)
CIENCIA ergo-sum; Vol. 28 Núm. 2 (2021): CIENCIA ergo-sum (julio-octubre 2021)
2395-8782
1405-0269
 
Language spa
 
Relation https://cienciaergosum.uaemex.mx/article/view/13669/12108
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