Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh

Society & Sustainability

View Publication Info
 
 
Field Value
 
Title Factors Influencing Green Product Purchase Intention among Young Consumers in Bangladesh
 
Creator Chowdhury, Imtiaz Uddin
Alamgir, Mohammed
 
Subject Environmental Concern, Willingness to Pay, Moral Obligation, Green Products, Purchase Intention, Young Consumers
 
Description The present study aims to determine critical factors affecting the green product purchase intention of Bangladeshi young consumers. In order to investigate the relationship, a formal questionnaire survey has been conducted targeting young Bangladeshi consumers, aged between 18 and 32 years old. A total of 400 responses have been finally screened out for analysis. Data analysis was carried out through partial least square structural equation modeling (PLS-SEM). The findings show that young consumers’ green purchase intention (GPI) is largely determined by their attitude,  environmental concern (EC), and willingness to pay (WTP). However, the impact of perceived moral obligation (PMO), on green purchase intention has been found insignificant. The study leaves specific implications for the strategic marketing decision-makers who strive to promote green product consumption in Bangladesh.
 
Publisher Research & Innovation Initiative
 
Date 2021-06-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://riiopenjournals.com/index.php/society_sustainability/article/view/291
10.38157/society_sustainability.v3i2.291
 
Source Society & Sustainability; Vol 3 No 2 (2021): Society & Sustainability [Submission going on]; 1-15
2690-6767
10.38157/society_sustainability.v3i2
 
Language eng
 
Relation https://riiopenjournals.com/index.php/society_sustainability/article/view/291/114
 
Rights Copyright (c) 2021 Society & Sustainability
http://creativecommons.org/licenses/by-nc-nd/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library