MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS

Sinergi : Jurnal Ilmiah Ilmu Manajemen

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Field Value
 
Title MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS
 
Creator Susilo, Daniel
Putranto, Teguh Dwi
Navarro, Charles Julian Santos
 
Description Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.
 
Publisher Economic and Bussiness Faculty, Dr Soetomo University
 
Date 2021-03-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.unitomo.ac.id/index.php/feb/article/view/3534
10.25139/sng.v11i1.3534
 
Source Sinergi : Jurnal Ilmiah Ilmu Manajemen; Vol 11 No 1 (2021)
2549-0419
2087-4987
 
Language eng
 
Relation https://ejournal.unitomo.ac.id/index.php/feb/article/view/3534/1544
 
Rights Copyright (c) 2021 Sinergi : Jurnal Ilmiah Ilmu Manajemen
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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