ANALISIS SEGMENTASI KOPI DI COFFEE SHOP BOJONEGORO

Berkala Ilmiah AGRIDEVINA

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Field Value
 
Title ANALISIS SEGMENTASI KOPI DI COFFEE SHOP BOJONEGORO
 
Creator Widayanti, Sri; UPN "Veteran" Jawa Timur
Hakim, Burhanul; UPN "Veteran" Jawa Timur
Winarno, Sri Tjondro; UPN "Veteran" Jawa Timur
 
Subject Segmentation ; Coffee Shop; Bojonegoro
 
Description This study aims to analyze the coffee market segmentation in the coffee shop based on demographic characteristics, consumer behavior and psychography. This research was conducted in a coffee shop in Bojonegoro named Damai Cafe using primary data and secondary data. The data collection method used is by interviewing consumers and related parties. The number of samples used was 50 respondents. The data analysis used was cluster analysis and crosstab. The results showed that Segment 1 is a consumer who likes to drink coffee. Meanwhile, segment 2 is a consumer who is more consumptive, but does not like coffee drinks. DOi :  https://doi.org/10.33005/adv.v9i2.2530 
 
Publisher UPN VETERAN JAWA TIMUR
 
Contributor
 
Date 2020-12-25
 
Type Peer-reviewed Article
 
Identifier http://ejournal.upnjatim.ac.id/index.php/sear/article/view/2530
10.33005/adv.v9i2.2530
 
Source Berkala Ilmiah AGRIDEVINA; Vol 9, No 2 (2020): BERKALA ILMIAH AGRIBISNIS AGRIDEVINA; 155 - 163
 
Language en
 
Rights Agridevina is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
 

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