Exploring The Relationships Among Social Benefits, Online Social Networks Dependency, Satisfaction and Youth's Habit Formation

IJIIS : International Journal of Informatics and Information Systems

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Field Value
 
Title Exploring The Relationships Among Social Benefits, Online Social Networks Dependency, Satisfaction and Youth's Habit Formation
 
Creator Tran, Van-Dat
Trang, Huynh Ngoc Doan
 
Subject Social benefits; online social network dependencies; Satisfaction; Habit Formation;
 
Description Online social network is one of the biggest phenomenon of the Internet, which has attracted many marketers and psychologists to understand social network users' behavior. Recognizing lack of theoretical and empirical attention has been given to this field especially in Vietnam market, this study is conducted to examine the relationships among social benefits, online social network dependency, satisfaction and youth's habit formation in the context of Facebook. The findings of the study of 200 Facebook users indicate that the interrelationship among four factors of social benefits, online social network dependency, satisfaction and habit formation are affected each other. Indeed, online social network dependency among the youth whose age range from 16 to 24 years old is significantly affected by social benefits factor and also lead to the formation of habit. In addition, satisfaction plays a role in determining the habitual use of Facebook. This paper contains a discussion of theoretical and practical implication in marketing and psychology field.
 
Publisher Bright Publisher
 
Contributor
 
Date 2021-05-07
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ijiis.org/index.php/IJIIS/article/view/101
10.47738/ijiis.v1i2.101
 
Source International Journal of Informatics and Information Systems; Vol 1, No 2: December 2018; 68-77
2579-7069
10.47738/ijiis.v1i2
 
Language eng
 
Relation http://ijiis.org/index.php/IJIIS/article/view/101/59
 
Rights Copyright (c) 2021 International Journal of Informatics and Information Systems
https://creativecommons.org/licenses/by-sa/4.0
 

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