Factors Influencing Adoption of Islamic Banking in Morocco

Business Perspective Review

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Title Factors Influencing Adoption of Islamic Banking in Morocco
Creator HAFIANE, Mohammed Amine
ALLOUCH, Faissal
Subject Adoption of Islamic banking, Islamic products, participatory banking, Morocco.
Description Purpose: The objective of this research is to explore the factors influencing the choice of Islamic banking services by Moroccan banking customers. 
Methods: This study is based on an exploratory qualitative study conducted with a sample of forty active users of the banking services (having a bank account), but non-users of Islamic banking products, aged 25 to 60 in Morocco.
Results: This research identified factors influencing the choice of Islamic banking services by the Moroccan banking customers, mainly the compatibility of the ethical and economic benefits provided by the Islamic banks with the needs of the potential adoption, as well as the influence of the two variables, namely the perceived complexity and the risk perceived by the potential adopter of the services and products offered by participatory banks in Morocco.
Implications: This study allows managers of participatory (Islamic) banks to understand Moroccan’s views as regards Islamic banking products. The major concern of Islamic banks is to increase the number of accounts and deposits of customers to face the challenge of the liquidity crisis. To this end, Islamic banks need to understand the factors that hinder or motivate the adoption of Islamic banking by consumers in Morocco so as to focus on these factors at the level of commercial communication.
Publisher Research & Innovation Initiative
Date 2021-05-08
Type info:eu-repo/semantics/article
Format application/pdf
Identifier https://riiopenjournals.com/index.php/business-perspective-review/article/view/285
Source Business Perspective Review; Vol 3 No 1 (2021): Business Perspective Review [On going]; 41-53
Language eng
Relation https://riiopenjournals.com/index.php/business-perspective-review/article/view/285/111
Rights Copyright (c) 2021 Mohammed Amine HAFIANE, Faissal ALLOUCH

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