Effect of Textual Errors on The Evaluation of a Foreign Online Store

IJIIS : International Journal of Informatics and Information Systems

View Publication Info
 
 
Field Value
 
Title Effect of Textual Errors on The Evaluation of a Foreign Online Store
 
Creator Lesma, Vanessa Bracamonte
Okada, Hitoshi
 
Subject Cross-border electronic commerce; Consumer behavior; Trust; Ease of use; Ease of communication;
 
Description We conducted an experimental study among Japanese consumers to investigate the impact of textual errors on the perception and evaluation of an online store in a cross-border context. In particular, we proposed that the presence of textual errors would result in lower perceived ease of use, ease of communication and trust in a foreign online store. The experiment considered two types of errors, related to the use of language and to the completeness of translation. Four experimental conditions with different levels of textual errors were evaluated. We conducted a survey in Japan, obtaining a total of 1919 responses which were analyzed using structural equation modeling. The results showed that the presence of textual errors had a negative effect on all factors in the proposed model, compared to the absence of such errors. We discuss these results and their implications for foreign online vendors.
 
Publisher Bright Publisher
 
Contributor
 
Date 2021-05-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ijiis.org/index.php/IJIIS/article/view/95
10.47738/ijiis.v3i1.95
 
Source International Journal of Informatics and Information Systems; Vol 3, No 3: December 2020; 121-127
2579-7069
10.47738/ijiis.v3i3
 
Language eng
 
Relation http://ijiis.org/index.php/IJIIS/article/view/95/52
 
Rights Copyright (c) 2021 International Journal of Informatics and Information Systems
https://creativecommons.org/licenses/by-sa/4.0
 

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