Electronic Banking in Opinion of Young Customers in Poland

IJIIS : International Journal of Informatics and Information Systems

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Field Value
Title Electronic Banking in Opinion of Young Customers in Poland
Creator Wyslocka, Elzbieta
Jelonek, Dorota
Subject electronic banking; customers
Description The paper presents theories regarding the characteristics of consumer behavior of young customers on the basis of relevant literature and development of electronic banking in the world and in Poland. Then the methodology of conducted study and results have been described. At the end there is a summary, which presents recommendations for both practitioners and academics. Aim of this article is to determine the attitude of young consumers towards electronic banking based on a survey among the group of selected students. This seems especially important because current young consumers are increasingly better educated and are able to determine their needs very precisely. They access information quickly which enable them to determine whether the offer meets their expectations-banking services are no exception. Results of studies may help both the bank management to formulate marketing strategies to promote virtual banking and scientists in the study of virtual banks and virtual organizations in general.
Publisher Bright Publisher
Date 2021-05-03
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://ijiis.org/index.php/IJIIS/article/view/88
Source International Journal of Informatics and Information Systems; Vol 2, No 3: December 2019; 113-120
Language eng
Relation http://ijiis.org/index.php/IJIIS/article/view/88/45
Rights Copyright (c) 2021 International Journal of Informatics and Information Systems

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