PENGARUH ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SUBSIDY TERHADAP MINAT PENGGUNAAN FINANCIAL TECHNOLOGY PADA E-COMMERCE

Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi

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Title PENGARUH ATTITUDE, SUBJECTIVE NORMS, PERCEIVED BEHAVIORAL CONTROL, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SUBSIDY TERHADAP MINAT PENGGUNAAN FINANCIAL TECHNOLOGY PADA E-COMMERCE
 
Creator Pradita, Lutfiana Ayu
Munari, Munari
 
Description AbstrakPenelitian yang dilakukan ditujukan untuk menguji pengaruh attitude (A), subjective norms (SN), perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEU), dan subsidy (S) terhadap minat penggunaan financial technology pada e-commerce. Adapun penelitian dilakukan di UPN “Veteran” Jawa Timur Program Studi Akuntansi Angkatan 2017. Metode survey digunakan pada penelitian ini dengan membagikan sejumlah kuesioner berisi beberapa pernyataan kepada mahasiswa program studi akuntansi angkatan 2017 UPN “Veteran” Jawa Timur yang menggunakan financial technology pada aplikasi e-commerce. Populasi pada penelitian yaitu 282 mahasiswa akuntansi angkatan 2017 UPN “Veteran” Jawa Timur. Sedangkan, sampel yang ditentukan pada penelitian dipilih sebanyak 100 responden. Penelitian menggunakan teknik analisis regresi linier berganda yang diolah menggunakan program SPSS 22 for windows. Pengujian yang dilakukan antara lain uji validitas & reliabilitas, uji R2, uji normalitas, uji asumsi klasik (uji multikolinieritas, uji heteroskedastisitas), uji F, uji t.  Hasil dari penelitian menunjukkan jika attitude (A), subjective norms (SN), perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEU), dan subsidy (S) berpengaruh signifikan terhadap minat penggunaan financial technology pada e-commerce.Kata Kunci: Fintech, E-Commerce, TPB-TAM, SubsidyAbstractThe research aims to test the effect of attitude (A), subjective norms (SN), perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEU), and subsidy (S) on the behavioral intention to use financial technology in e-commerce application. This research was conducted at UPN “Veteran” Jawa Timur Accounting Students 2017. The survey method is used by providing a number of questionnaires to the accouunting students 2017 UPN “Veteran” Jawa Timur who used e-commerce application. The population in this study was 282 accounting students 2017 UPN "Veteran" Jawa Timur. Meanwhile, the sample specified in the study was selected as many as 100 respondents. The research using multiple linier regression analysis techniques with the SPSS 22 for windows program. The tests include validity & reliablity test, R2 test, normality test, multicollinearity test, heteroscedasticity test, F test and t test. The results of this research indicate that attitude (A), subjective norms (SN), perceived behavioral control (PBC), perceived usefulness (PU), perceived ease of use (PEU), and subsidy (S) had a significant effect on the behavioral intention to use financial technology in e-commerce.Keywords: Fintech, E-Commerce, TPB-TAM, Subsidy 
 
Publisher Lembaga Penerbitan dan Publikasi Ilmiah
 
Contributor UPN "Veteran" Jawa Timur
 
Date 2021-05-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://journal.stiem.ac.id/index.php/jureq/article/view/721
10.35906/je001.v10i1.721
 
Source Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi; Vol 10, No 1 (2021)
2684-9313
2088-7485
10.35906/je001.v10i1
 
Language ind
 
Relation http://journal.stiem.ac.id/index.php/jureq/article/view/721/435
http://journal.stiem.ac.id/index.php/jureq/article/downloadSuppFile/721/136
 
Rights Copyright (c) 2021 Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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