Modelos Tradicionais de Estudo de Comportamento do Consumidor

CBR - Consumer Behavior Review

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Field Value
 
Title Modelos Tradicionais de Estudo de Comportamento do Consumidor
 
Creator Rezende, Sônia Regina Gouvêa
Coelho, Cristiano
 
Subject Psicologia; Comportamento do Consumidor; Behaviorismo Radical; Behavioral Perspective Model
histórico; comportamento do consumidor; modelos de estudo; Behavioral Perspective Model.
 
Description O artigo objetiva sistematizar os vários modelos de investigação sobre o comportamento do consumidor, descrever as estratégias de pesquisas relevantes para tomada de decisão do consumidor e ponderar sobre as características de cada modelo teórico.  Destarte, o artigo discorre sobre os aspectos históricos, teóricos e metodológicos dos modelos de estudo do comportamento do consumidor. A partir dessa revisão, verifica-se na Psicologia a predominância de explanações prioritariamente voltadas para variáveis disposicionais, com uma orientação sociocognitiva no campo das relações de troca entre produtos ou serviços. O presente trabalho defende a opção pelo Behavioral Perspective Model (BPM), visto sintetizar evidências empíricas em sua base teórica comportamental derivadas de identificação de variáveis situacionais. O BPM tem como fonte formadora os conceitos do Behaviorismo Radical de Skinner utilizando a contingência tríplice como instrumento teórico. Pesquisas com a abordagem teórica do BPM apresentam uma perspectiva ambiental e de histórico de aprendizagem para analisar os efeitos das consequências sobre este comportamento operante que é mantido por consequências utilitárias e informativas associadas a respostas relacionadas ao consumo.
 
Publisher Universidade Federal de Pernambuco
 
Contributor
 
Date 2021-05-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo Avaliado pelos Pares
Revisão teórica; modelos teóricos; análise comportamento consumidor
 
Format application/pdf
 
Identifier https://periodicos.ufpe.br/revistas/cbr/article/view/247815
10.51359/2526-7884.2021.247815
 
Source CBR - Consumer Behavior Review; v. 5, n. 2 (2021): maio-agosto; 196-214
2526-7884
 
Language por
 
Relation https://periodicos.ufpe.br/revistas/cbr/article/view/247815/38183
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Rights Direitos autorais 2021 CBR - Consumer Behavior Review
http://creativecommons.org/licenses/by/4.0
 

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