“Whoever Sees You Pass By Me Like This": The shaping of identity and consumption of fans of the band Los Hermanos

CBR - Consumer Behavior Review

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Field Value
Title “Whoever Sees You Pass By Me Like This": The shaping of identity and consumption of fans of the band Los Hermanos
Creator Neves, André Luiz
Rezende, Daniel Carvalho de
Subject Comportamento do Consumidor; Consume Behavior
Music; Consumption culture; Music Consumption; Image; Self extension.
Description The objective of this work was to characterize and describe the dimensions of the identity of fans of the Brazilian band Los Hermanos and its influence on consumption and on the extension of the self. A qualitative approach was used in a case study. First, bibliographic materials such as interviews, song lyrics, products, information from the official website, and fan posts on social media pages were analyzed. Subsequently, the relationship of the fans with the band Los Hermanos and the consumption patterns for related products and services were analyzed. Individuals aged between 25 and 45 were interviewed who, in their youth, had bonded with the band, developing and maintaining their appreciation for the band until the present day. It was found that the fans consider themselves to be romantic and reflective, and they identify with the band’s lyrics; however, they do not have an exacerbated need to show their status as a fan because, over the years, they have managed to associate themselves with their own fan status. The fact that the band has finished its activities but occasionally returns for concerts reinforces the fans’ passion through the nostalgic effect, and it invigorates the consumption of associated products and services.
Publisher Universidade Federal de Pernambuco
Date 2021-05-01
Type info:eu-repo/semantics/article
Artigo Avaliado pelos Pares
Pesquisa Qualitativa
Format application/pdf
Identifier https://periodicos.ufpe.br/revistas/cbr/article/view/249506
Source CBR - Consumer Behavior Review; v. 5, n. 2 (2021): maio-agosto; 261-277
Language por
Relation https://periodicos.ufpe.br/revistas/cbr/article/view/249506/38203
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