ELECTION INFORMATION CAMPAIGN AND THE PERCEPTION OF CAMPAIGN PROPS IN THE BEGINNER ELECTION

Jurnal Komunikatio

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Field Value
 
Title ELECTION INFORMATION CAMPAIGN AND THE PERCEPTION OF CAMPAIGN PROPS IN THE BEGINNER ELECTION
 
Creator Harisman, Harisman
Prisanto, Guntur Freddy
Ernungtyas, Niken Febrina
 
Subject election, campaign props, information search, social media
 
Description The 2019 simultaneous general election formed discourse in society with massive information seeking, rapid information dissemination and discussions related to the general election. Before the election starts, every candidate has the opportunity to campaign. The campaign is an opportunity that is always given to pairs of presidential and legislative candidates. This study aims to describe the search for information about elections by first-time voters and their perceptions regarding campaign props. This study uses a qualitative approach using a case study strategy. The data collection technique used in-depth interviews with four first-time voters who live in Depok, West Java. Based on the results of coding and thematic analysis that has been carried out, there are four main themes that have emerged regarding the search for election information among first-time voters. The four main themes are political engagement, banners as campaign props, social media and information seeking. This study concludes that early voters use social media and campaign props as information source for the election decision.
 
Publisher FISIP Universitas Djuanda Bogor
 
Contributor Ps. Sains Komunikasi Univeristas Djuanda
 
Date 2021-04-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ojs.unida.ac.id/JK/article/view/4231
10.30997/jk.v7i1.4231
 
Source JURNAL KOMUNIKATIO; Vol 7, No 1 (2021): Jurnal Komunikatio
2549-8002
2442-3882
10.30997/jk.v7i1
 
Language eng
 
Relation https://ojs.unida.ac.id/JK/article/view/4231/2221
 
Rights Copyright (c) 2021 JURNAL KOMUNIKATIO
http://creativecommons.org/licenses/by-sa/4.0
 

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