ANALYSIS OF VALUE CHAIN CRISAN CUTTING INTEREST (Case Study of Chrysanthemum Cut Flower Farmer Group in Sidomulyo Village, Batu District, Batu City)

Agricultural Socio-Economics Journal

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Title ANALYSIS OF VALUE CHAIN CRISAN CUTTING INTEREST (Case Study of Chrysanthemum Cut Flower Farmer Group in Sidomulyo Village, Batu District, Batu City)
 
Creator Yanuaristy, Winda
Koestiono, Djoko
Muhaimin, Abdul Wahib
 
Subject Value Chain Analysis; Value Chain; Chrysanthemum Cut Flower
 
Description This study aims to analyze the value chain of chrysanthemum cut flower farmers. The object of this research is located in Sidomulyo Village, Kec. Batu, Stone Town. This research was conducted on 34 respondents of chrysanthemum cut flower farmers using the census method. Data analysis using the Value Chain Analysis method by Kaplinsky and Morris. The results of this study indicate that the chrysanthemum cut flower farmer groups in the village of Sidomulyo have a value chain, namely, collectors (Florist) → Event Organizer / Florist. Value Chain Mapping shows that all activities in the production of sudan chrysanthemum cut flowers are quite optimal, but there are 2 points that are lacking in outbound logistics and supporting activities in Product Segment Determination and Key Market Success Factors. Chrysanthemum cut flowers are influenced by price, constraints on delivery, packaging, flexibility and innovation
 
Publisher Socio-Economics/Agribusiness Department
 
Contributor
 
Date 2021-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier https://agrise.ub.ac.id/index.php/agrise/article/view/472
10.21776/ub.agrise.2021.021.2.6
 
Source Agricultural Socio-Economics Journal; Vol 21, No 2 (2021): APRIL; 127-134
2252-6757
1412-1425
10.21776/ub.agrise.2021.021.2
 
Language eng
 
Relation https://agrise.ub.ac.id/index.php/agrise/article/view/472/349
 
Rights Copyright (c) 2021 Winda Yanuaristy
http://creativecommons.org/licenses/by-nc/4.0
 

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