The Role of Customer Knowledge Management on The SMEs Business Performance

Jurnal Manajemen Teori Dan Terapan

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Field Value
Title The Role of Customer Knowledge Management on The SMEs Business Performance
Creator Praharjo, Ardik
Parwati, Kardina Yudha
Subject Customer knowledge management, innovation capability, business performance
Description This study examines Customer Knowledge Management (CKM) on innovation capability and business performance in Micro, Small, and Medium Enterprises (UMKM) in Malang. CKM emerged as an important dan effective system to improve innovation capabilities and company performance. However, the role of CKM in innovation and company performance is not recognized well by the company. The research method used is a quantitative explanatory approach. Data collection was collected through a questionnaire distributed to owners or managers of small dan medium industries, especially in the culinary sector, the variety of processed chips, which is the main domain of UMKM Malang City. The data analysis technique used is Partial Least Square (PLS). This study shows that customer knowledge management has a significant effect on innovation capability dan business performance.
Publisher Universitas Airlangga
Date 2021-04-26
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Jurnal Manajemen Teori dan Terapan; Vol 14, No 1 (2021); 34-49
Language eng
Rights Copyright (c) 2021 Kardina Yudha Parwati, Ardik Praharjo

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