ENHANCEMENT OF DIGITAL BASED BATIK CRAFT PRODUCTS IN KEREK DISTRICT, TUBAN DISTRICT

Darmabakti Cendekia: Journal of Community Service and Engagements

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Field Value
 
Title ENHANCEMENT OF DIGITAL BASED BATIK CRAFT PRODUCTS IN KEREK DISTRICT, TUBAN DISTRICT
 
Creator Prasetyo, Ratna Azis
Ariadi, Septi
Asiyah, Udji
 
Subject Social Economy
UMKM; Digital based marketing; MEA; Industry 4.0; Branding
 
Description Background: Gedog batik weaving in Kerek District to become one of the regional superior products that started local development. The MEA era and the industrial revolution 4.0 provide challenges for these creative economies to survive amid increasingly fierce global competition. One of them is by comparison with the shift of consumer tastes. UMKM are those who become Gedog batik weavers who do not understand customer satisfaction at present, which emphasizes the value of goods purchased according to the value used first. UMKM also specializes in mastering digital technology as a marketing medium. Purpose: For this reason, community adoption activities for training and mentoring for batik UMKM participants in making branding to respond to customer convenience and increasing marketing of digital-based products for solutions that support partnerships. Methods: Community service methods are carried out by providing training and practicum on product branding and digital-based marketing for business entrepreneurs or batik artisans. Results: The result of these activity participants who initially did not understand the transition of consumers became aware of the need to do the branding of a digital-based product and marketing. Conclusion: Partners get increased knowledge and skills in digital-based batik marketing to respond to shifting consumer tastes.
 
Publisher Faculty of Vocational Studies, Universitas Airlangga
 
Contributor
 
Date 2021-04-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.unair.ac.id/DC/article/view/26576
10.20473/dc.V2.I2.2020.62-65
 
Source Darmabakti Cendekia: Journal of Community Service and Engagements; Vol 2, No 2 (2020): DECEMBER 2020; 62-65
2657-1099
2657-201X
 
Language eng
 
Relation https://e-journal.unair.ac.id/DC/article/view/26576/14015
 
Rights Copyright (c) 2021 Ratna Azis Prasetyo, Septi Ariadi, Udji Asiyah
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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