COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY

Darmabakti Cendekia: Journal of Community Service and Engagements

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Field Value
 
Title COMPETITIVE STRENGTHENING THROUGH TRAINING IN DEVELOPMENT OF FINANCIAL ADMINISTRATION AND MARKETING FOR MICRO ENTREPRENEURS IN SIDOARJO REGENCY
 
Creator Bahtera, Novyandri Taufik
Hijriah, Hanifiyah Yuliatul
Kholidah, Himmatul
 
Subject Social Economy
Financial adminstration; Marketing; Tax literacy; Micro entrepreneurs
 
Description Background: Strengthening of economic added value in overcoming the problem of poverty in Sidoarjo Regency through the participation of community organizations, one of which is the Muhammadiyah organization through fostering micro-businesses. But apparently there are still problems faced by most members of micro entrepreneurs who are incorporated in the form of inadequate abilities from the aspect of insight and skills. Purpose: This activity aims to increase the capacity of these micro entrepreneurs through a training in the field of financial administration records and product marketing Methods: The method used contains active training, discussion, and practice by organizing workshops and training in financial administration and tax development, and also implementation of practicing online marketing development training with the latest technology such as the use of e-commerce. Results: Micro entrepreneurs have gained insights and abilities in managing business financial administration, taxation for micro entrepreneurs and digital marketing. Conclusion: Partners can improve business competitiveness through increased skills related to the preparation of financial administration, micro business tax literacy and increased marketing through digital marketing.
 
Publisher Faculty of Vocational Studies, Universitas Airlangga
 
Contributor
 
Date 2021-04-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.unair.ac.id/DC/article/view/24203
10.20473/dc.V2.I2.2020.46-50
 
Source Darmabakti Cendekia: Journal of Community Service and Engagements; Vol 2, No 2 (2020): DECEMBER 2020; 46-50
2657-1099
2657-201X
 
Language eng
 
Relation https://e-journal.unair.ac.id/DC/article/view/24203/13157
 
Rights Copyright (c) 2020 Novyandri Taufik Bahtera, Hanifiyah Yuliatul Hijriah, Himmatul Kholidah
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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