Strategi Pemasaran Keripik Singkong Cap Kelinci Industri Rumah Tangga di Tanjung Morawa Kabupaten Deli Serdang

Jurnal Ilmiah Pertanian ( JIPERTA)

View Publication Info
 
 
Field Value
 
Title Strategi Pemasaran Keripik Singkong Cap Kelinci Industri Rumah Tangga di Tanjung Morawa Kabupaten Deli Serdang
 
Creator Harahap, Supriadi
Saleh, Khairul
Harahap, Gustami
 
Subject marketing strategy; cap rabbit cassava chips; SWOT.
 
Description This study aims to the strengths, weaknesses, opportunities and threats to the marketing of cassava chip home industry and to determine the marketing strategy of cassava  chip  home  industry  stamp  rabbit  chips  in  Tanjung  Morawa  District,  Deli Serdang  Regency.  The research method used was Snowball Sampling.  Research samples were 33 samples. Based on the research, one producer was found, then two traders from the producer, then five retailers took from the collecting trader, and twenty- five consumers who bought from the retailer of cassava stamp rabbit chips. Data collection methods use primary and secondary data.  Data analysis method used is descriptive analysis with the SWOT analysis method by identifying internal. Avoid referrals and unusual evaluation (IFE) and identifying external factor evaluation (EFE), followed by searching for the right strategy through the IE matrix and the SWOT matrix. The results of this study indicate that rabbit stamp cassava chips in Tanjung Morawa Subdistrict Deli Serdang Regency which is running a progressive strategy signifies a strong effort and opportunity to be developed. By taking an SO strategy from the results of the questionnaire, it can be obtained by maintaining and maintaining the superiority of the product can increase the demand for cassava chips rabbit stamp is getting higher, and utilizing a strategic location and the possibility of increasing collection traders, making it easier for the process to market the product to retailers abbreviations. Cambria 10, with one line spacing (1) spacing. In Indonesian.
 
Publisher Universitas Medan Area
 
Contributor Universitas Medan Area
 
Date 2021-04-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalmahasiswa.uma.ac.id/index.php/jiperta/article/view/%23425
10.31289/jiperta.v3i1.425
 
Source Jurnal Ilmiah Pertanian ( JIPERTA); Vol 3, No 1 (2021): JIPERTA MARET; 45-55
2722-0338
10.31289/jiperta.v3i1
 
Language eng
 
Relation http://jurnalmahasiswa.uma.ac.id/index.php/jiperta/article/view/%23425/pdf
 
Rights Copyright (c) 2021 Jurnal Ilmiah Pertanian ( JIPERTA)
https://creativecommons.org/licenses/by/4.0
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library