Entrepreneurial Orientation and Market Share of Selected Quoted Consumer Goods Manufacturing Companies in Nigeria

International Journal of Engineering and Management Research

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Field Value
 
Title Entrepreneurial Orientation and Market Share of Selected Quoted Consumer Goods Manufacturing Companies in Nigeria
 
Creator Okusanya, Adedoyin O.
Akpa, Victoria O.
Akinlabi. Babatunde H.
 
Subject Entrepreneurial Orientation
Market Share
Consumer Goods Companies
Nigeria
 
Description Firm performance is fundamental to businesses considering its role in assisting organisations to realize their goals and achieve successes. Consumer goods manufacturing industry in Nigeria are experiencing decline in performance like profitability, market share, sales growth, competitive advantage, and productivity resulting from poor application of entrepreneurial orientation measures. This study examined the interaction between entrepreneurial orientation and market share of selected quoted consumer goods manufacturing companies in Nigeria.The study adopted cross sectional survey research design. The population of the study was 1,551of twelve (12) quoted consumer goods manufacturing companies in Nigeria. Total enumeration was used to sample the entire population. A self-developed structured and validated questionnaire was used for data collection. The Cronbach’s alpha ranges between 0.721 and 0.892. The response rate was 90.5%. Data were analyzed using descriptive and inferential statistics (Multiple and Hierarchical regression analysis).Findings revealed that entrepreneurial orientation components had significant influence on market share of selected quoted consumer goods companies in Nigeria (Adj. R2 = 0.791; F (5,441) = 339.129, p= 0.000). The study concluded that  entrepreneurial orientation (innovativeness, competitive aggressiveness, proactiveness, risk-taking and planning flexibility) had significant effect on market share of selected quoted consumer goods companies in Nigeria and recommended that managers of selected quoted consumer goods manufacturing companies should practice entrepreneurial orientation ideologies to be able to be proactive and competitive enough to further boost the market portion of quoted consumer goods companies.
 
Publisher Vandana Publications
 
Date 2021-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ijemr.net/ojs/index.php/ojs/article/view/750
10.31033/ijemr.11.2.9
 
Source International Journal of Engineering and Management Research; Vol. 11 No. 2 (2021): April Issue; 64-74
2250-0758
2394-6962
 
Language eng
 
Relation https://www.ijemr.net/ojs/index.php/ojs/article/view/750/835
 
Rights Copyright (c) 2021 International Journal of Engineering and Management Research
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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