The impact of culinary tourism on tourist satisfaction and destination loyalty: Padang city, West Sumatra context

JURNAL MANAJEMEN DAN PEMASARAN JASA

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Field Value
 
Title The impact of culinary tourism on tourist satisfaction and destination loyalty: Padang city, West Sumatra context
 
Creator Fitrizal, Fitrizal
Elfiswandi, Elfiswandi
Sanjaya, Sigit
 
Subject
Culinary tourism; destination loyalty; tourist satisfaction.
 
Description The objective of this study to identify the impact of culinary tourism on tourist satisfaction and destination loyalty. Respondents in this study are the tourists in Padang city, West Sumatra. The study utilized primary data which is obtained through the questionnaire. The respondents were selected by convenience sampling method. The number of respondents is 384 determined by using Lemeshow formula. Data were analyzed by Path Analysis. The result show that culinary tourism has a positive and significant effect both on destination loyalty and tourist satisfaction. Tourist satisfaction has a positive and significant effect on destination loyalty. Culinary tourism is one of the effective tools to increase tourism. Tourist satisfaction will be achieved with components of culinary tourism. Tourist satisfaction even though insufficient category, it will be able to increase loyalty.
 
Publisher Lembaga Penerbit Fakultas Ekonomi dan Bisnis
 
Contributor
 
Date 2021-04-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/8594
10.25105/jmpj.v14i1.8594
 
Source Jurnal Manajemen dan Pemasaran Jasa; Vol 14, No 1 (2021): MARET; 135-148
2442-9732
0216-3780
 
Language eng
 
Relation http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/8594/6513
 
Rights Copyright (c) 2021 Sigit Sanjaya
http://creativecommons.org/licenses/by-nc/4.0
 

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