Factor affecting the use of e-money in millennial generation: Research model UTAUT 2


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Title Factor affecting the use of e-money in millennial generation: Research model UTAUT 2
Creator Alfansi, Lizar
Daulay, Muhammad Yasser Iqbal
Actual users; electronic money; millenial generation; UTAUT; UTAUT2.
Description This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.
Publisher Lembaga Penerbit Fakultas Ekonomi dan Bisnis
Date 2021-04-06
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/8212
Source Jurnal Manajemen dan Pemasaran Jasa; Vol 14, No 1 (2021): MARET; 109-122
Language eng
Relation http://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/8212/6511
Rights Copyright (c) 2021 Muhammad Yasser Iqbal Daulay

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