Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Usaha Dagang Keripik Buah “Mekar Sari” di Desa Tlogo III, Kecamatan Kanigoro, Kabupaten Blitar)

Translitera : Jurnal Kajian Komunikasi dan Studi Media

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Title Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Studi Kasus pada Usaha Dagang Keripik Buah “Mekar Sari” di Desa Tlogo III, Kecamatan Kanigoro, Kabupaten Blitar)
 
Creator Sari, Riska Nindia
Natalia, Wulan Destari
 
Subject product quality, purchase decisions, promotions.
 
Description Trading business is able to win the competition if it can have products according to customer wants and needs and can convey the advantages of its products to consumers. There are several aspects that can influence consumer decision making to buy products, including quality products and company promotion activities. This exploration was directed at the "Mekar Sari" Fruit Chips Trading Business in Dd. Tlogo III, Kec. Kanigoro, Kab. Blitar. This examination means to decide the impact of item quality and promotion on purchasing decisions. The methodology utilized is a quantitative research method using a questionnaire. The population used is the consumer in Mekar Sari Fruit Chips Trading Business. Meanwhile, to analyze the data used the validity test using the product moment, and Croncbach's Alpha as a reliability test. To test the prerequisite analysis used normality testing and heteroscedasticity test. Then in testing the hypothesis the T partial test is used. The consequences of this examination were gotten dependent on the calculation of the T test with the coefficient of sig. From product quality to purchasing decisions, it produces a value of 0.000 <0.05, which means that the increasing quality of the product causes an increase in purchasing decisions. And the sig. promotion of purchasing decisions produces a number of 0.003 <0.05, which implies that the better the promotion, the better the purchasing decision.
 
Publisher Universitas Islam Balitar
 
Date 2021-03-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1427
10.35457/translitera.v10i1.1427
 
Source Translitera : Jurnal Kajian Komunikasi dan Studi Media; Vol. 10 No. 1 (2021): Maret 2021; 93-102
Translitera : Jurnal Kajian Komunikasi dan Studi Media; Vol 10 No 1 (2021): Maret 2021; 93-102
2527-3396
2088-2432
 
Language eng
 
Relation https://ejournal.unisbablitar.ac.id/index.php/translitera/article/view/1427/961
 
Rights Copyright (c) 2021 Translitera : Jurnal Kajian Komunikasi dan Studi Media
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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