Pengaruh Sistem Informasi Pemasaran dan Distribusi Terhadap Efektivitas Penjualan Pada PT Suryamas Lestari Prima Tanjung Morawa

Journal of Business and Economics Research (JBE)

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Title Pengaruh Sistem Informasi Pemasaran dan Distribusi Terhadap Efektivitas Penjualan Pada PT Suryamas Lestari Prima Tanjung Morawa
 
Creator Siregar, Abdurrahman
Sianturi, Ronda Deli
 
Description The purpose of this study is to describe marketing information systems and distributions are implemented in improving the effectiveness of sales at PT. Suryamas Lestari Prima Tanjung Morawa, to describe the resistant barriers in decision-making on distribution and to describe the effect of marketing and distribution services. From t test obtained t count = 5,686, while ttable value at n-2 (36 - 2) that is 34 at significant level 5% ttable equal to 2,04, and if t arithmetic> ttable then alternative alternative (Ha) accepted, the existence of significant influence between marketing information service and distribution to sales effectiveness in PT. Suryamas Lestari Prima Medan. From rx1y = 0.624, rx2y = 0.687, rxix2 = 0.798, The reaction result is rxix2y = 0.698, and when compared to rtabel at n = 36 with 5% significant level that is 0,329 bigger rhitung> rtabel. Thus it is certain to be accepted as proven. Thus the test of Fasil Fcount (Fh) = 15.690 is then consulted with Ftabel, with built on the dk of the numerator = k and dk denominator = (n-k-1), the result Ftable = 3.28. The result shows that F count is greater than Ftable that is 15.690> 3.28 then that is two significant things. Percentage of influence between independent variable (x1) that is marketing information system and independent variable (x2) that is with dependent variable (y) to sales effectiveness in PT. Suryamas Lestari Prima Medan 48.7% while 51.3% by other factors beyond the contribution of this study. An integrated marketing information system development plan in the near future soon commencement and existing computer capacity.
 
Publisher Forum Kerjasama Pendidikan Tinggi (FKPT)
 
Date 2021-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejurnal.seminar-id.com/index.php/jbe/article/view/703
 
Source Journal of Business and Economics Research (JBE); Vol 2 No 1 (2021): February 2021; 26-30
2716-4128
 
Language eng
 
Relation https://ejurnal.seminar-id.com/index.php/jbe/article/view/703/462
 
Rights Copyright (c) 2021 Abdurrahman Siregar, Ronda Deli Sianturi
http://creativecommons.org/licenses/by/4.0
 

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