Identification of The Characteristics of Menoreh Coffee and Cocoa Potential and Its Contribution to Tourism

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title Identification of The Characteristics of Menoreh Coffee and Cocoa Potential and Its Contribution to Tourism
 
Creator Astono, Anjar Dwi
Herwin, Herwin
 
Description This study intends to obtain an effective and efficient strategy in the development of agri-tourism areas based on community empowerment. This study used a qualitative approach with six sources consisting of group leaders of coffee and cocoa farmers as well as tourism enthusiasts and representatives from the government. The analysis used in this research is VRIO framework and content analysist. The findings in this study indicate that there is still a very large potential for tourism, especially related to non-mainstream tourism such as cultural tourism, educational tourism and also religion tourism. Increasing the role of the government can be in the form of making regulations that favor farmers and entrepreneurs of coffee and cocoa commodities as well as initiating triple helix cooperation between farmers, government and investors.
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2021-03-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/271
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 131 - 142
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/271/174
 
Rights Copyright (c) 2021 Anjar Dwi Astono
https://creativecommons.org/licenses/by/4.0/
 

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