Meningkatkan Kinerja Perusahaan Melalui Strategi Nilai: Peran Market Positioning

Jurnal Manajemen Strategi dan Aplikasi Bisnis

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Field Value
 
Title Meningkatkan Kinerja Perusahaan Melalui Strategi Nilai: Peran Market Positioning
 
Creator Nurjanah, Siti
 
Description This study aims to determine how value creation, value communication, value delivery can build a market positioning that will have an impact on company performance and create company sustainability. This research uses a qualitative approach. The informants used in this study are creative industry business owners, marketing managers, and consumers. The analysis of this research uses VRIO analysis. The results of this study indicate that value creation. value communication, value delivery will strengthen market position and increase company performance because it will have implications for sustainable competitive advantage. The implication of research can be used by the creative industry as information that can be used for decision making. This research is only limited to the creative industry in Yogyakarta. This research can be developed for other cities value creation, value communication, value delivery, market positioning, performance
 
Publisher Lembaga Pengembangan Manajemen dan Publikasi Imperium
 
Date 2021-03-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/269
 
Source Jurnal Manajemen Strategi dan Aplikasi Bisnis; Vol 4 No 1 (2021); 91 - 102
2655-237X
 
Language eng
 
Relation https://ejournal.imperiuminstitute.org/index.php/JMSAB/article/view/269/169
 
Rights Copyright (c) 2021 Siti Nurjanah
https://creativecommons.org/licenses/by/4.0/
 

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