Pengaruh Biaya Promosi dan Pendapatan Bersih Terhadap Nilai Perusahaan Makanan dan Minuman Tahun 2015-2019

Journal of Business and Economics Research (JBE)

View Publication Info
 
 
Field Value
 
Title Pengaruh Biaya Promosi dan Pendapatan Bersih Terhadap Nilai Perusahaan Makanan dan Minuman Tahun 2015-2019
 
Creator Berliana, Muthia
Manda, Gusganda Suria
 
Description This study aims to determine the effect of promotion costs and net income on firm value either partially or simultaneously. In this study using quantitative data sourced from the financial statements of the food and beverage sub-sector manufacturing companies on the IDX in 2015-2019, based on the purposive sampling method 8 companies were sampled from 24 populations. The results showed that: promotion costs partially have an influence on firm value, while net income partially has no effect on firm value, in simultaneous research promotion costs and net income have an influence on firm value.
 
Publisher Forum Kerjasama Pendidikan Tinggi (FKPT)
 
Date 2021-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejurnal.seminar-id.com/index.php/jbe/article/view/598
 
Source Journal of Business and Economics Research (JBE); Vol 2 No 1 (2021): February 2021; 1-7
2716-4128
 
Language eng
 
Relation https://ejurnal.seminar-id.com/index.php/jbe/article/view/598/455
 
Rights Copyright (c) 2021 Muthia Berliana, Gusganda Suria Manda
http://creativecommons.org/licenses/by/4.0
 

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