Modelling Customers Lifetime Value For Non-Contractual Business

IJIIS : International Journal of Informatics and Information Systems

View Publication Info
 
 
Field Value
 
Title Modelling Customers Lifetime Value For Non-Contractual Business
 
Creator Riyanto, Riyanto
Azis, Abdul
 
Subject CLV, CRM, Business, E-Commerce, Customer Transaction Prediction
 
Description Due to the increasing importance placed on customer equity in today's business environment, many companies are focusing on the notion of customer loyalty and profitability to increase market share. Building a successful Customer Relationship Management (CRM), a company starts from identifying true value and customer loyalty because customer value can provide basic information to spread more targeted and personalized marketing. In this paper, customer lifetime value (CLV) is used for customer segmentation in non-contracted businesses. The results obtained from this study are very acceptable. CLV has successfully analyzed and produced a fairly strong assumption about the value possessed by each customer whether they will make a return transaction or not.
 
Publisher Bright Publisher
 
Contributor
 
Date 2021-03-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ijiis.org/index.php/IJIIS/article/view/77
10.47738/ijiis.v4i1.77
 
Source International Journal of Informatics and Information Systems; Vol 4, No 1: March 2021; 55-62
2579-7069
10.47738/ijiis.v4i1
 
Language eng
 
Relation http://ijiis.org/index.php/IJIIS/article/view/77/36
 
Rights Copyright (c) 2021 IJIIS: International Journal of Informatics and Information Systems
https://creativecommons.org/licenses/by-sa/4.0
 

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