An Empirical Study on the Venue Attributes on Customer Satisfaction of Wedding Banquets in Sri Lanka

International Journal of Engineering and Management Research

View Publication Info
 
 
Field Value
 
Title An Empirical Study on the Venue Attributes on Customer Satisfaction of Wedding Banquets in Sri Lanka
 
Creator Bandara WMAH
Gangananda AMNM
 
Subject Customer Satisfaction
Event Industry
Venue
Attributes
Wedding Banquets
 
Description The growth of the festival and event tourism sector has been spectacular in recent years and therefore event management has become increasingly popular with it growing and expanding equally as much as event tourism. As a most competitive industry in Sri Lanka, wedding banquet demand has a considerable increment since last few years. Recently, modern couples tend to achieve their most special occasion with a higher effort and they have been deflected for banqueting industry for having a memorable experience. Hence, the objectives of this study are to identify the existing level of venue attributes in banquet halls, to identify the relationship between those attributes and Customer satisfaction and the most influencing attributes on customer’s satisfaction. 100 of couples were selected as the sample of this study and convenience sampling method was used for selecting the sample. Data collection was done by structured questionnaires. Descriptive analysis, Pearson Correlation Coefficient and Multiple linear regressions were used for the data analysis. The findings reflect all the respondents were agreeing with existing level of attributes and all the attributes were significantly important for customer satisfaction. Decoration was the mostly influencing attribute on Customer satisfaction. Furthermore, the researcher has identified that all the independent variables showed a positive relationship with the dependent variable. Therefore, management of hotel might be considered about the enhancement of those attributes for satisfying the customers which affects the hotel demand indirectly.
 
Publisher Vandana Publications
 
Date 2021-02-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ijemr.net/ojs/index.php/ojs/article/view/700
10.31033/ijemr.11.1.21
 
Source International Journal of Engineering and Management Research; Vol. 11 No. 1 (2021): February Issue; 156-160
2250-0758
2394-6962
 
Language eng
 
Relation https://www.ijemr.net/ojs/index.php/ojs/article/view/700/810
 
Rights Copyright (c) 2021 International Journal of Engineering and Management Research
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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