Novel Technologies for Processing Mushrooms and its Marketing Strategies

International Journal of Engineering and Management Research

View Publication Info
 
 
Field Value
 
Title Novel Technologies for Processing Mushrooms and its Marketing Strategies
 
Creator Shwetha Acharya
Vijay Tajane
Prof. Shubhangi
 
Subject Freeze Drying
Marketing
Mushroom
SWOT Analysis
 
Description Mushroom (Agaricus bisporus) a noticeable umbrella-shaped fruiting body of certain fungi which grow vigorously. Mushrooms are highly enriched in protein, vitamins and marco-nutrients. Mushrooms are proven to have anti-allergic, anti-cholesterol, anti-tumor and anti-cancer qualities. The most desirable property of freeze-dried mushrooms such as the nutritional content and quality are maintained. The products shelf life is increased by using freeze drier from 12 days to 90 days. The mushroom cultivation is a viable and attractive activity and it does not require access to land and low investment too. The present study focused on analyzing the mushroom preservation techniques and producer's market potential by captivating consumer’s awareness. Self administered required to collect the primary data from consumers. SWOT analysis is used at the end to generate information and hypothesis testing is used for mathematical reasoning.
 
Publisher Vandana Publications
 
Date 2021-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ijemr.net/ojs/index.php/ojs/article/view/694
10.31033/ijemr.11.1.14
 
Source International Journal of Engineering and Management Research; Vol. 11 No. 1 (2021): February Issue; 93-96
2250-0758
2394-6962
 
Language eng
 
Relation https://www.ijemr.net/ojs/index.php/ojs/article/view/694/803
 
Rights Copyright (c) 2021 International Journal of Engineering and Management Research
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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