KEPUASAN KONSUMEN DI INDUSTRI SUVENIR DALAM PERSPEKTIF E-COMMERCE DAN KUALITAS LAYANAN

Jurnal Manajemen Industri dan Logistik

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Field Value
 
Title KEPUASAN KONSUMEN DI INDUSTRI SUVENIR DALAM PERSPEKTIF E-COMMERCE DAN KUALITAS LAYANAN
 
Creator Prasetiyo (Universitas Nasional Pasim), Budi
 
Subject

 
Description AbstractThis research was conducted on XYZ Souvenir consumers. The purpose of this research is to determine how much the contribution of the use of E-commerce and Service Quality affects customer satisfaction both partially and simultaneously on XYZ Souvenir.  The research method that will be used in this research is the verification method. In this research, the unit of analysis is individuals, namely XYZ Souvenir consumers. The sample in this study was 134 respondents. Systematic random sampling is a sampling withdrawal technique used in this study. The analysis method uses path analysis, while also testing the validity and reliability of the research instrument. Based on the results of the study indicate that there is an effect both partially and simultaneously on exogenous variables (E-commerce and Service Quality) on endogenous variables (customer satisfaction). The implication of this research that XYZ Souvenir can make various improvements a good site design (such as information on goods/services that are complete and clear, there are promotions such as giving discounts, and special offers, accepting proposals from consumers payment features used, making online promotions) and adding product variations.
 
Publisher Politeknik APP Jakarta
 
Contributor
 
Date 2021-02-03
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/467
10.30988/jmil.v5i1.467
 
Source Jurnal Manajemen Industri dan Logistik; Vol 5, No 1 (2021): page 01 - 74; 10-18
2598-5795
2622-528X
10.30988/jmil.v5i1
 
Language eng
 
Relation https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/467/pdf
 
Coverage


 
Rights Copyright (c) 2021 Budi Prasetiyo
https://creativecommons.org/licenses/by/4.0
 

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