Komika stand up comedy dalam perspektif industri budaya

Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)

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Title Komika stand up comedy dalam perspektif industri budaya
Creator Triana, Nunik
Subject Adorno; industry; culture; comics; comedy
Adorno; Industri; Budaya; Komika; Komedi
Description This paper reviews the position of stand up comic from the perspective of the culture industry by Theodor Adorno. In Adorno's view, the culture industry is always commercially oriented and therefore works or products that carry the character of artistic or cultural values will not be born because these products exist only to respond to market tastes formed by the capitalists. In this case, the artists will not be able to survive if they stick to idealism. With a qualitative approach and critical paradigm, the author takes stand up comic Pandji Pragiwaksono as a case study. The results of the analysis show that Pandji's figure as comic defeats Adorno's criticism. Pandji proves that art in culture industry is able to be an enlightening product, which do not just fulfill market tastes and follow homogeneous standards that set by capitalists. Especially on Pandji's works, it also has messages that can encourage people to think critically. Pandji also proved that he can make a good living by working as comic.
Tulisan ini meninjau posisi komika stand up comedy dari perspektif kritik industri budaya Theodor Adorno. Dalam pandangan Adorno, industri budaya selalu berorientasi komersial dan oleh karenanya tidak akan lahir karya-karya yang membawa karakter produk budaya karena produk tersebut hadir hanya untuk menjawab selera pasar yang dibentuk oleh kaum kapitalis. Dalam hal ini, para seniman tidak akan mampu bertahan hidup jika megang teguh idealism.

Dengan pendekatan kualitatif dan paradigma kritis, Penulis mengambil komika Pandji Pragiwaksono sebagai studi kasus. Hasil analisa menunjukan bahwa sosok Pandji mematahkan kritik Adorno karena Pandji membuktikan seni yang masuk dalam industri budaya mampu membawa karakter produk yang mencerahkan, yang tidak hanya sekedar menjawab selera pasar dan mengikuti standar homogen yang ditetapkan oleh kaum kapitalis. Karya-karya Pandji juga berisi pesan yang mampu mendorong orang untuk berfikir kritis. Pandji juga membuktikan ia dapat memperoleh penghidupan yang baik dengan berkarya sebagai comic.
Publisher Faculty of Communications Science, Dr. Soetomo University
Pascasarjana, Ilmu Komunikasi, Universitas Indonesia
Date 2021-02-16
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Identifier https://ejournal.unitomo.ac.id/index.php/jsk/article/view/2952
Source Jurnal Studi Komunikasi; Vol 5, No 1 (2021); 165-182
Language eng
Relation https://ejournal.unitomo.ac.id/index.php/jsk/article/view/2952/1512
Rights Copyright (c) 2021 Jurnal Studi Komunikasi

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