The Influence Of Green Marketing Towards Customer Loyalty Store Mustika Ratu Market

Agregat: Jurnal Ekonomi dan Bisnis

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Field Value
 
Title The Influence Of Green Marketing Towards Customer Loyalty Store Mustika Ratu Market
 
Creator Rizka, Ridho
Najmuddin
Nurfatehanny
 
Subject Green Marketing
Customer Loyalty
Education Administration
 
Description This study aims to examine the effect of Green Marketing on Customer Loyalty at Mustika Ratu Store Pasar Raya Blok M, South Jakarta. The population of this research is all Mustika Ratu customers who visit Pasar Raya Blok M, South Jakarta during the study period. The sample of this study was 40 Mustika Ratu customers taken using incidental sampling techniques. This research uses associative quantitative research methods. Based on the results of the linear regression calculation, it obtained Ῡ= 36.77 + 0.578 (x) and the ANAVA calculation results obtained Fvalue <Ftable (0.65, 2.19). Hypothesis testing was done by calculating the Pearson product moment correlation and it obtained rxy = 0.480. This shows the effect of green marketing on customer loyalty is Strong enough in accordance with the interpretation criteria in the Correlation Coefficient Interpretation Table namely 0.40 - 0.599. Therefore, the results of this study can be concluded that there is an influence of green marketing on customer loyalty.
 
Publisher Universitas Muhammadiyah Prof. DR HAMKA.
 
Date 2021-02-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.uhamka.ac.id/index.php/agregat/article/view/5279
10.22236/agregat_vol4/is2pp167-177
 
Source Agregat: Jurnal Ekonomi dan Bisnis; Vol. 4 No. 2 (2020); 167-177
2549-7243
2549-5658
10.22236/agregat_vol4/is2
 
Language eng
 
Relation https://journal.uhamka.ac.id/index.php/agregat/article/view/5279/2151
 
Rights Copyright (c) 2020 Agregat: Jurnal Ekonomi dan Bisnis
 

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