The Effect of Promotion Costs in Increasing Sales in GN Electric Appliance Business

Journal Dimensie Management and Public Sector

View Publication Info
 
 
Field Value
 
Title The Effect of Promotion Costs in Increasing Sales in GN Electric Appliance Business
 
Creator Ndidi, Henry
Etebo, Zaidu
 
Subject Promotion Costs
Sales Increase
Electricity Business
 
Description This study aims to see the effect of promotion costs in increasing sales of GN electric appliance business. Case study research methods and data collection. The company as the object of research, namely the company is engaged in the sale of electric tools at the GN Electric Appliance Business. The result of this calculation means that the cost of promotion has an influence on the increase or decrease in sales of the number of equipment. The regression coefficient is positive, that if the cost of promotion has increased, then sales of power tools will also increase. The calculation of the correlation analysis shows the number r = 0.99 close to positive 1, which means that the relationship between promotion costs and sales of electrical equipment shows a strong and unidirectional relationship, if promotional costs have increased then sales of electrical equipment will also increase.
 
Publisher Hoedspruit Development Publication
 
Date 2021-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://hdpublication.com/index.php/jdmps/article/view/65
10.48173/jdmps.v2i1.65
 
Source Journal Dimensie Management and Public Sector; Vol. 2 No. 1 (2021): Journal Dimensie Management and Public Sector; 15-22
2709-6211
 
Language eng
 
Relation https://hdpublication.com/index.php/jdmps/article/view/65/82
 
Rights Copyright (c) 2021 Journal Dimensie Management and Public Sector
https://creativecommons.org/licenses/by-sa/4.0/
 

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