Persepsi dan Perilaku Konsumen Bisnis terhadap Daging Sapi Beku, Studi Kasus: DKI Jakarta, Indonesia

Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan

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Title Persepsi dan Perilaku Konsumen Bisnis terhadap Daging Sapi Beku, Studi Kasus: DKI Jakarta, Indonesia
 
Creator A. Apriantini
I. I. Arief
L. Cyrilla ENSD
S. Riyanto
R. Adiyoga
 
Description The perception and purchase behavior to frozen beef from 90 Business consumers in Jakarta,Indonesia were evaluated. Respondents were interviewed face-to-face by a structured questionnaire.The questionnaire was divided into three parts, first part about characteristic of respondents, secondpart about purchasing behavior, and the last part about respondents’ perceptions toward frozen beef.Moreover, the relationship between perceptions and consumer characteristics of frozen beef wasanalyzed. Business consumers in the DKI Jakarta had a good perception of frozen beef. The aspectof product quality had the lowest score and price aspect had the highest score. Business scale had asignificant relationship with consumer perceptions (P<0.05). This result showed that the larger of thebusiness scale cause the better perception of business consumers towards frozen beef. The amount ofbeef consumption per month had a significant relationship (P<0.05) and in line with the level of businessconsumers’ perceptions of frozen beef. This result showed a significant relationship between the levelof consumer perception and the amount of beef consumption per month. the high beef consumptioncause the better the consumer’s perception of frozen beef. The increasing consumption indicates that therespondents had a good perception.
 
Publisher Department of Animal Production and Technology, Faculty of Animal Science, IPB University in associated with Animal Scientist's Society of Indonesia (HILPI)
 
Date 2021-02-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://journal.ipb.ac.id/index.php/ipthp/article/view/34443
10.29244/jipthp.9.1.20-29
 
Source Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan; Vol. 9 No. 1 (2021): Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan; 20-29
2615-594X
2303-2227
 
Language ind
 
Relation http://journal.ipb.ac.id/index.php/ipthp/article/view/34443/21100
 

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