Identification of Vaname Shrimp Marketing Strategies for Pond Farmers in Napalakura Village, Napabalano District, Muna Regency

Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian

View Publication Info
 
 
Field Value
 
Title Identification of Vaname Shrimp Marketing Strategies for Pond Farmers in Napalakura Village, Napabalano District, Muna Regency
 
Creator Sufiana, Sufiana
Karimuna, La
Syukri, Muhammad
 
Subject SWOT, strategi pemasaran, udang vaname, petani tambak
 
Description The objectives of this study were (1) to determine the income of Vaname shrimp farmers; and (2) knowing the marketing strategy of Vaname shrimp in Napalakura Village, Napabalano District, Muna Regency. This research was conducted in July 2019 in Napalakura Village, Napabalano District, Muna Regency. The population in this study were all pond farmers in Napalakura Village, Napabalano District, Muna Regency, totaling 15 pond farmers. The sample for internal factors consisted of 15 pond farmers, the sample for external factors consisted of 3 consumers. SWOT analysis is used to determine the strategy. The results showed that vaname shrimp farmers had an average production of 1,100 kg/2 ha with a selling price of Rp 38,000 / kg. Farmers' income is IDR 41,800,000 / 2 Ha. Total fixed costs are IDR 100,000 / 2 and variable costs IDR 12,600,000 / 2 Ha, and expenses of IDR 13,020,000 / 2 Ha. The total income earned by vaname shrimp farmers is IDR 27,780,000 / 2 Ha. The analysis of internal factors resulted in an IFAS of 3.15. Vaname shrimp farmers in Napalakura Village, have very good strength in their operations. External analysis factor of 3.65 for the EFAS matrix. This indicates that the van name shrimp farmers in Napalakura Village are in a very good position to further develop the cultivation, but it does not rule out the possibility of being alert to the existing threats.
 
Publisher Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,
 
Contributor
 
Date 2021-01-27
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.uho.ac.id/index.php/JMIP/article/view/14108
10.33772/tekper.v1i3.14108
 
Source Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; Vol 1, No 3 (2020): Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian; 208 - 217
2721-5709
10.33772/tekper.v1i3
 
Language eng
 
Relation http://ojs.uho.ac.id/index.php/JMIP/article/view/14108/pdf
 
Rights Copyright (c) 2021 Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library