An Examination of The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty: The Mediating Role of Customer Attitude

Ilomata International Journal of Management

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Field Value
 
Title An Examination of The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty: The Mediating Role of Customer Attitude
 
Creator Hidayat, Rachmat
Mubarok, Endang Saefuddin
Santoso, Rukun
Wiwin
 
Subject Corporate Social Responsibility
Corporate Image
Customer Attitude
Customer Loyalty
 
Description This study aimed at understanding the effects of corporate social responsibility, corporate image, customer attitude, and customer loyalty. The method used for this study was causality and non-probability sampling and purposive sampling were used as the data collection methods. The data source in this study was primary data collected using questionnaire instruments. The number of samples of the study was 100 respondents. The data analysis model in this study used path diagrams in the form of regression equations. The results of the statistical study showed that: (1) Corporate social responsibility and customer immunity both partially and simultaneously had a positive effect on customer attitude, (2) Corporate social responsibility and corporate image, both partially and simultaneously, had a positive effect on customer loyalty. (3) Corporate social responsibility, customer image, and customer attitude simultaneously had a significant effect on customer loyalty. Partially, only corporate social responsibility and customer image had a significant effect on customer loyalty, while customer attitude had no significant effect. (4) The customer attitude variable was able to mediate the effects of corporate social responsibility and customer image on customer loyalty.
 
Publisher Ilomata International Journal of Management
 
Date 2021-01-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ilomata.org/index.php/ijjm/article/view/209
 
Source Ilomata International Journal of Management; Vol 2 No 1 (2021): January 2021; 35-50
2714-8963
2714-8971
 
Language eng
 
Relation https://www.ilomata.org/index.php/ijjm/article/view/209/122
 
Rights Copyright (c) 2021 Rachmat Hidayat, Endang Saefuddin Mubarok, Rukun Santoso, Wiwin
https://creativecommons.org/licenses/by/4.0
 

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