PENGARUH IKLAN OBAT FLU DI TELEVISI TERHADAP PERILAKU SWAMEDIKASI

Jurnal Riset Kefarmasian Indonesia

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Field Value
 
Title PENGARUH IKLAN OBAT FLU DI TELEVISI TERHADAP PERILAKU SWAMEDIKASI
 
Creator Mardiati, Nurul
Islamiyah, Robiatul
Fitriah, Rahmayanti
 
Description The high prevalence of flu and the easy availability of drugs in the market and at relatively affordable prices are one of the driving forces for self-medicating by the community. In addition, increasingly sophisticated technological advances make it easy for people to get information, one of which is drug advertisements on television that can influence consumer behavior in the selection of drugs used in self-medication. This research was conducted with the aim of knowing the effect of cold medicine advertisements on television on self-medication behavior in the community of Karang Intan District. This research method is a descriptive observational study with a cross sectional design. The sampling technique was carried out using non-random sampling method, namely accidental sampling, and the number of respondents was 100 people. The data collected comes from questionnaire data, which is filled in by respondents accompanied by researchers. Descriptive data analysis was performed by using the chi square test. The results showed that the effect of cold medicine advertisements on television on self-medicated behavior in the community of Karang Intan District has a significant p value of 0.000. The conclusion is that the advertisement of cold medicine on television has an influence on self-medication behavior in the community of Karang Intan District.
 
Publisher APDFI (Asosiasi Pendidikan Diploma Farmasi Indonesia)
 
Date 2021-01-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://jurnalfarmasi.or.id/index.php/jrki/article/view/103
10.33759/jrki.v3i1.103
 
Source Jurnal Riset Kefarmasian Indonesia; Vol 3 No 1 (2021): Jurnal Riset Kefarmasian Indonesia; 35-44
2655-8289
10.33759/jrki.v3i1
 
Language eng
 
Relation http://jurnalfarmasi.or.id/index.php/jrki/article/view/103/85
 
Rights Copyright (c) 2021 Jurnal Riset Kefarmasian Indonesia
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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